The Owner's Manual
Welcome back to Highways of Benzel-Busch, where we continue to share the very best in luxury living, travel, technology and, of course, automobiles.
Change is and always has been the buzzword of the automobile industry. Today, it is being effected by several factors, including advances in technology and progressive consumer tastes. But where will it all lead?
In this issue, we take a look at the hottest news from this year’s Consumer Electronics Show in Las Vegas, which was like a mini auto show in itself. You will get to preview some of our best new products incorporating the latest technology and pushing the limits of performance. We offer insights into the Audi S5 Sportback and S5 Cab as well as the Cigarette Racing 515 Project ONE inspired by its Mercedes-AMG hypercar counterpart. We also present a feature on the all-new and completely redesigned Mercedes G-Class. Once an icon, always an icon!
To know where you’re going, you have to take a look at where you’ve been. Experience the past as we explore and contrast the Mercedes- Benz Museum in Stuttgart and the Audi Museum in Ingolstadt. These incredible shrines detail the history of the respective brands as well as the industry as a whole.
As always, Highways is about more than automobiles: it’s about luxury experiences and lifestyles. We continue to feature great brands, exciting locations and interesting experiences. Look for these in our Statements, Home, Experience and Indulge departments.
Finally, in our Benzel-Select close-up, we bring you another of our amazing charitable partners. This month we feature the Johnny Mac Soldiers Fund. JMSF honors military service and sacrifice by providing scholarships to veterans and military family members, particularly children of our nation’s fallen and disabled. You will hear directly from JMSF President MaryEllen Picciuto about how the organization is making an incredible impact by supporting the families of our nation’s bravest men and women.
We hope you continue to enjoy the journey along the Highways of Benzel-Busch and look forward to your feedback!