As the only major tennis tournament in the United States, the US Open always makes headlines, and rightfully so. Some of the best tennis players around the globe gather at the USTA Billie Jean King National Tennis Center to compete against one another for the top spot. This year, top veterans including Roger Federer, the Mercedes-Benz Brand Ambassador, participated in the tournament.
Mercedes-Benz was on site as a presenting sponsor as well as the official vehicle sponsor of the US Open. The global brand transported players and VIP guests to and from the stadium through the entire run of the tournament. Attendees who were interested in seeing Mercedes-Benz’s latest releases had the opportunity to view a fleet of vehicles inside the stadium’s Brand Center and learned more about the sophisticated technological features of each vehicle. Additionally, guests who arrived to the games in a Mercedes-Benz were in for a treat: complimentary parking at all general lots. Game. Set. Match.