Highways Premiere
On April 18, Benzel-Busch launched its first-ever publication, Highways of Benzel-Busch, at the Waterside in North Bergen. More than 200 VIP guests came to celebrate northern New Jersey’s newest luxury magazine, which allows readers to embark upon a sophisticated journey that extends beyond pursuing the finer things in life. Guests were welcomed by red carpet host Cara Di Falco and included celebrities Benita Fitzgerald Mosely, 1984 Olympic gold medalist and current CEO of the Laureus Sport for Good Foundation; Vikki Ziegler of Bravo TV’s Untying the Knot; the Amazing Kreskin, celebrity mentalist; Quartetto Tomassini, New York City’s most dynamic string quartet; Fredrick Hahn, celebrity personal trainer; and actor, singer and writer, Huling Foster. Guests were able to enjoy a photobooth provided by Tap Snap, dance music by Eye 2 Eye Entertainment, views of the Manhattan skyline with outdoor furniture provided by JM Lifestyle, and drinks provided by VDKA 6100, Julia James Chardonnay and Pinot Noir, Âme du Vin Rosé and CAMUS. A silent auction benefiting the Laureus Sport for Good Foundation was also held and included items such as an AMG driving academy experience and tickets to the Laureus Legends dinner. As the evening ended, guests left with a Highways-branded swag bag filled with various luxury items.
